Our story
LESS GUESSWORK.
MORE YOU.
Online fashion often asks shoppers to imagine too much from one flat product image. AURA adds clearer fit notes, stronger product context and a browser based live view so the decision feels easier.
About AURA
FASHION SHOULD
FEEL CLEAR.
AURA brings product information, visual confidence and optional Virtual Try On into one shopping experience.
LESS GUESSWORK.
Our mission
TECH THAT HELPS.
NEVER BLOCKS.
Virtual Try On is optional. The regular product journey always remains available. The technology is there to support a decision, not turn shopping into a software demo.
Brand principles
WHAT WE BUILD FOR
Three rules keep the AURA experience useful and human.
Clarity before novelty
Price, stock, fit, material, shipping and returns stay easy to find.
Visual confidence
Strong photography and live proportion help shoppers imagine the outcome.
Choice stays with you
Camera features are optional, private where supported and never required to buy.
HOW AURA GREW
A simple timeline from product clarity to connected retail.
01
Clear product stories
Start with useful descriptions, size guidance and visual consistency.
02
Browser Try On
Add body tracking for proportion and colour without forcing an app download.
03
Connected store
Bring the same logic into an AR Smart Mirror for physical retail.
04
One decision path
Let shoppers move between product, camera, store and checkout without losing context.
Watch : The AURA Story
60 SECONDS
WITH AURA
A kinetic look at how clearer product information and optional Try On support a confident choice.
Listen separately
Transcript
AURA starts from a simple idea: online fashion should give you enough information to make a confident decision. We combine clear product pages with optional browser based Virtual Try On. The camera view helps you compare colour, scale and proportion, while measurements and material notes remain the source for sizing. In stores, the same decision logic can connect to AURA Smart Mirror. The goal is not more technology. The goal is a clearer path from seeing a product to feeling ready to buy it.
People behind AURA
SIX PERSPECTIVES.
ONE CLEAR EXPERIENCE.
Fashion, technology and commercial thinking come together in one focused leadership team.
Nguyễn Thuỳ Linh
Chief Executive Officer
Nguyễn Trần Quang
Head of Technology
Bùi Hải Dương
Head of Product
Lê Gia Bình
Head of Marketing & Growth
Lê Thanh Tâm
Head of Operations
Lê Huy Hoàng
Head of Finance